Nicolas G. Hayek is renowned for his theory about using innovation as an entrepreneurial commitment.


„... An entrepreneur to me is someone whose attitude and mentality embrace all entrepreneurial qualities ..."

An entrepreneur is first of all an artist, full of fantasy and inventions. He or she needs to be able to communicate, be open to new ideas and able to question everything. – Not only our society but also oneself. An entrepreneur ought to be captured by the beauty of and sensitive to the outcome of our planet. This attitude does not only allow him or her to create new products and more jobs, it also allows for the creation of true values and riches for all people. It is also necessary if one wants to overcome all obstacles using courage and fantasy…

An entrepreneur must also be able to take calculated risks, be able to realise quickly, efficiently and conscientiously.